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REPOSITION Workshop 5

The AI Service Starter Pack

Everything from Build Something That Earns on one page. The fastest path to real money with AI, the exact service to sell, the prompt that builds it, the client checklist, and the message that closes.

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REPOSITION Labs opens after Workshop 6 with deeper content, recordings, and community.

The 3 Paths to Earn with AI

There are three ways to turn AI into income. Build a product is the slowest: months to first revenue, and it needs users and product-market fit. Get a better job is the most stable, but you wait for the first paycheck. Deliver a service is the fastest path to actual cash, and AI compresses the delivery work so much that one person can do it.

Build a Product
Deliver a Service
Get a Better Job

This pack is about the middle path: the one that pays fastest.

The Service: A Month of Content in 10 Minutes

The unit of work you sell is a recurring content package for a local business: 12 social posts, 4 newsletter sections, and 8 blog post outlines per month, built in the business's own brand voice and handed to the owner ready to use. You build it in roughly 10 minutes with AI.

Brand Analysis
12 Posts · 4 Newsletters · 8 Outlines
Hand to Owner

Local service businesses have paying customers but no frontend capacity. They are drowning in operations. That gap is your offer.

The Copy-Paste Pack

The prompt that builds the service, the checklist that picks the client, and the message that sells it.

Template 01 Two-step prompt

The Brand-Analysis Prompt

Live demo: turning one website into a month of on-brand content
Step 1 — Analyze this business for its brand voice. Paste the business homepage text or URL here: [paste] Return: 1. Brand voice: 3 adjectives, power words, and words to avoid 2. Target audience 3. 3 to 5 content pillars 4. What sets this business apart Step 2 — Using the brand voice above, generate one month of content: - 12 social posts - 4 newsletter sections - 8 blog post outlines Match the tone, power words, and pillars exactly. One item per output.
Keep analysis and generation as two steps. Merging them into one prompt produces generic, off-brand output. The split is what makes the content sound like the business wrote it.
Checklist 02 Prospecting

Red Flags and Green Flags

Score a prospect in two minutes: red flags mean opportunity, green flags mean they can pay
Red flags · they need you
  • No active social media, or an abandoned page
  • No blog, or a dead one
  • Not showing up in generative search (ChatGPT, Perplexity)
  • Bad reviews with no owner responses
  • A dated website (old copyright year, stale images)
Green flags · they can pay
  • Active business with real customers
  • A healthy volume of reviews
  • A good overall rating
  • Visible signs of marketing spend
  • Multiple locations or staff
The sweet spot is a business with green flags (money) and red flags (need). They have the budget and the gap you can fill. One without the other is a waste of your time.
Template 03 Sales

The Outreach Message

Why a 20-second Loom video beats a long email
Subject: A 20-second idea for [business name] Hi [first name], I noticed [business name] [has no active social presence / has reviews going unanswered / isn't showing up in AI search]. I help local businesses build AI-powered content systems: a full month of posts, newsletters, and blog outlines in your brand voice. Here is a 20-second video of what I produced for a [business type] like yours: [paste Loom link] Worth a quick chat this week? [your name]
People do not read long outreach emails. They click a short screen recording. Record a 20 to 90 second Loom showing real content you generated for their type of business. That video is what gets the reply.

How to Price and Protect It

The model that makes a one-person service business actually work.

Setup Fee Plus Retainer (Never One-Time)

A single one-time fee is either too expensive for the client or too much unpaid work for you. Use two parts instead: a setup fee that covers the strategy, brand analysis, and territory exclusivity (you will not work with their local competitors), plus a monthly retainer that covers the recurring content production.

The work breaks down fast. A brand analysis takes about 10 minutes. A full month of content takes about 15 minutes per client. One person can serve around 10 clients in roughly two days a week of actual work.

The 2-Minute Review

Before you ship any AI-generated content to a client, do a two-minute human pass. Glance at each post for wrong facts about the business, off-brand tone, awkward phrasing, and anything that contradicts the brand voice from Step 1.

Blindly publishing raw AI output is the mistake that loses clients. A human glance per post is the quality gate, and it does not require a team.

Two Rules That Protect the Business

  1. Compete on value and proof, never on price. Someone will always undercut you. Your Loom video, a sample content package, and a portfolio screenshot justify your price. Out of about 100 prospects, roughly one converts. You only need one.
  2. Pick the right model for the job. Use the faster, cheaper model (Sonnet) for high-volume content generation. Reserve the top model (Opus) for strategy and planning, where the extra cost earns its keep.
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